# Rika makes flying start to 2023, with new senior appointment, Steven Wakeling, reinforcing its business growth aspirations Kristina 23 January 2023 [News, Announcements](https://rk.rikadigital.co.uk/news) ![](https://rk.rikadigital.co.uk/images/blogs/Steven.jpg) As part of Rika's ambitious growth plans, the award-winning agency has appointed Steven Wakeling as its new partner and Senior Consultant. London, January 2023 After a busy and successful 2022, during which Rika has established new partnerships with [ Caterham Cars](https://www.caterhamcars.com/en), [Cox Marine](https://coxmarine.com/) and Delphi Autoparts, the agency is delighted to announce its expansion and welcome [Steven Wakeling](https://www.linkedin.com/in/stevenwakeling/) to the team. Steven has over two decades of experience in leadership roles at media publishers, startups and agencies, and has undertaken key positions in some of the UK's most innovative businesses. Prior to joining Rika, Steven was Head of Strategy at Forward, [lastminute.com's](https://www.lastminute.com/) media and marketing division. In his new role as a **Senior Consultant**, Steven will be responsible for strategic projects, helping clients optimise their marketing spend and technology stack. > I am delighted to join Rika's talented team. As a previous partner and client, their breadth and depth of expertise in business strategy, media and their approach to marketing and technology is second to none. As a member of the Rika team, I look forward to helping the company achieve even greater success ### About Rika Founded in 2016, Rika has disrupted the UK’s agency scene with its long-term, strategically-focused work with brands in both the private and public sectors. Rika has multiple international awards, including two awards from The Drum, recognised as winner in both the ‘Strategic Thinking’ and ‘Digital Strategy’ categories. Rika has also been applauded for its positive company culture. *"We are over the moon to welcome Steven to our team”,* commented Rika’s co-founder, Kristina Angelova. *"We have known and worked with him for a number of years and we have always been impressed by his exceptional character and positive attitude. His background and experience will be a valuable asset to the agency and will help us continue to grow and deliver the highest level of service to our clients."* --- ## More from this category [ ![](https://rk.rikadigital.co.uk/images/News%20and%20Articles/Drum-Indie%20100-Article%20Hero.jpg) ](https://rk.rikadigital.co.uk/news/ten-years-of-rika-and-a-place-in-the-drums-global-indie-100) 15 September 2026 ### [Ten Years of Rika and a place in The Drum’s Global Indie 100](https://rk.rikadigital.co.uk/news/ten-years-of-rika-and-a-place-in-the-drums-global-indie-100) [Read more](https://rk.rikadigital.co.uk/news/ten-years-of-rika-and-a-place-in-the-drums-global-indie-100) [ ![](https://rk.rikadigital.co.uk/images/blogs/Caterham-PSF-Partnership.png) ](https://rk.rikadigital.co.uk/news/rika-nominated-for-excellence-in-client-relations-in-the-drum-awards-2025) 10 October 2025 ### [Rika nominated for Excellence in Client Relations in The Drum Awards](https://rk.rikadigital.co.uk/news/rika-nominated-for-excellence-in-client-relations-in-the-drum-awards-2025) [Read more](https://rk.rikadigital.co.uk/news/rika-nominated-for-excellence-in-client-relations-in-the-drum-awards-2025) [ ![Rika 2025 Wrapped header graphic](https://rk.rikadigital.co.uk/images/blogs/News-Article-Header.png) ](https://rk.rikadigital.co.uk/news/2025-wrapped-rika-project-highlights) 10 December 2025 ### [2025 Wrapped: Rika project highlights](https://rk.rikadigital.co.uk/news/2025-wrapped-rika-project-highlights) [Read more](https://rk.rikadigital.co.uk/news/2025-wrapped-rika-project-highlights) [ ![](https://rk.rikadigital.co.uk/images/News%20and%20Articles/01%20Drum%20Image.jpg) ](https://rk.rikadigital.co.uk/news/drum-predictions-2026-fundamentals) 02 February 2026 ### [The Drum Predictions 2026: Why the fundamentals matter more than ever](https://rk.rikadigital.co.uk/news/drum-predictions-2026-fundamentals) [Read more](https://rk.rikadigital.co.uk/news/drum-predictions-2026-fundamentals) ## Subscribe to Our Newsletter ### Ready to work together? 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