# News & Ideas
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[ 
15 September 2026 | James
## Ten Years of Rika and a place in The Drum’s Global Indie 100
Ten years ago, we founded Rika with a fairly simple idea; there had to be a better agency model for clients who needed experienced strategic advice without losing the ability to actually get things done. Last week, in our tenth anniversary year, Rika was ranked in The Drum’s Indie 100, the global ranking of elite independent agencies. It is a milestone we are extremely proud of, but what makes it particularly satisfying is what sits behind it.
Read more
](https://rk.rikadigital.co.uk/news/ten-years-of-rika-and-a-place-in-the-drums-global-indie-100)
[ 
30 June 2026 | Steven
## How Caterham gained full visibility into customer activity and drove more qualified leads with a custom HubSpot Enterprise CRM implementation
Rika brought Marketing Hub Enterprise and Sales Hub Professional together into a single, fully customised platform, giving Caterham HQ full visibility into the customer journey, from first enquiry through to closed deal, across a global network of retailers.
Read more
](https://rk.rikadigital.co.uk/news/how-caterham-gained-full-visibility-into-customer-activity-and-drove-more-qualified-leads)
[ 
29 June 2026 | Steven
## From fragmented data to a 360-degree view of the customer: building Caterham's global HubSpot Enterprise CRM.
Rika partnered with Caterham to overcome a fragmented, decentralised lead management process through a heavily-bespoke HubSpot Enterprise CRM rollout, built on custom API integrations, purpose-built custom objects, and automated lead routing across 30 independently run retailers.
Read more
](https://rk.rikadigital.co.uk/news/from-fragmented-data-to-a-360-degree-view-of-the-customer-building-caterhams-global-hubspot-enterprise-crm)
[ 
17 April 2026 | Kristina
## Get started with ChatGPT ads
ChatGPT ads are opening up quickly. Access is expanding, costs are falling, and more brands are beginning to test the channel. What started as a controlled pilot is moving into broader adoption, and the window for early learning is narrowing.
Read more
](https://rk.rikadigital.co.uk/news/get-started-with-chatgpt-ads)
[ 
15 April 2026 | Anisha
## The state of organic traffic in 2026
In the UK only 3 in 10 Google searches now lead to a click. For brands, this is one of the clearest signs that search performance is becoming harder to judge through website traffic alone. According to research, only 374 out of every 1,000 Google searches in Europe result in a click to the open web. In the US, the number is slightly lower, at around 360 clicks per 1,000 searches.
Read more
](https://rk.rikadigital.co.uk/news/the-state-of-organic-traffic-in-2026)
[ 
01 April 2026 | Steven Wakeling, Kristina Angelova, Anisha Kshetrapal
## The complete guide: AI search visibility and GEO \[2026\]
How to get AI to cite and recommend your brand - the complete guide to AI visibility, GEO and brand discoverability based on real-world optimisation projects.
Read more
](https://rk.rikadigital.co.uk/news/how-to-get-ai-to-cite-and-recommend-your-brand)
[ 
02 February 2026 | Steven
## The Drum Predictions 2026: Why the fundamentals matter more than ever
Last week we attended The Drum Predictions 2026 in London. Beneath all the talk of AI, transformation and sweeping predictions for the year ahead, one pattern kept emerging; we're all seeking familiarity, reassurance, and whatever stability we can grab hold of, in the face of massive uncertainties from technological, economic and geo-political upheaval.
Read more
](https://rk.rikadigital.co.uk/news/drum-predictions-2026-fundamentals)
[ 
10 December 2025 | Steven
## 2025 Wrapped: Rika project highlights
As we close out 2025, we wanted to share what made this year memorable, the projects that challenged us, the campaigns we're genuinely proud of, and the partnerships that continue to drive us forward. The projects we took on in 2025 had real ambition behind them. From securing brand firsts to navigating ultra-competitive markets, we've had the privilege of collaborating with brands that trust us to push boundaries and deliver business impact.
Read more
](https://rk.rikadigital.co.uk/news/2025-wrapped-rika-project-highlights)
[ 
10 October 2025 | Kristina
## Rika nominated for Excellence in Client Relations in The Drum Awards
We are very happy to announce that Rika has been shortlisted for The Drum Awards 2025 for Agency Business in the category of Excellence in Client Relations and our long-term partnership with Caterham Cars; a collaboration defined by trust, transparency and shared ambition.
Read more
](https://rk.rikadigital.co.uk/news/rika-nominated-for-excellence-in-client-relations-in-the-drum-awards-2025)
[ 
09 April 2025 | Kristina
## Rika Co-Founder Named 2025 Sitefinity Champion
Our co-founder has once again been recognised as a Progress® Sitefinity® Champion, highlighting Rika’s deep partnership with Progress and our track record in delivering powerful digital experiences on Sitefinity.
Read more
](https://rk.rikadigital.co.uk/news/rika-co-founder-named-2025-sitefinity-champion)
[ 
13 November 2024 | Kristina
## Rika Wins Gold at The 2024 Drum Awards for Digital Experience
Rika is honoured to have won Best Use of a Digital Experience Platform at The Drum Awards 2024 for our work with Kensington Mortgages and Progress Sitefinity. This recognition reflects our commitment to creating user-centred solutions through strong collaboration with clients & partners.
Read more
](https://rk.rikadigital.co.uk/news/rika-wins-gold-at-the-2024-drum-awards-for-digital-experience)
[ 
23 January 2023 | Kristina
## Rika makes flying start to 2023, with new senior appointment, Steven Wakeling, reinforcing its business growth aspirations
As part of Rika's ambitious growth plans, the award-winning agency has appointed Steven Wakeling as its new partner and Senior Consultant.
Read more
](https://rk.rikadigital.co.uk/news/rika-makes-flying-start-to-2023-with-new-senior-appointment-steven-wakeling-reinforcing-its-business-growth-aspirations)
[ 
29 July 2021 | Kristina
## Rika's co-founder Kristina, awarded Progress Sitefinity MVP for her continued contribution to the platform
Kristina Angelova, Director & Marketing Strategist at Rika, has been recognised Progress Sitefinity MVP for 2021-22
Read more
](https://rk.rikadigital.co.uk/news/rikas-co-founder-kristina-awarded-progress-sitefinity-mvp-for-her-continued-contribution-to-the-platform)
[ 
01 April 2021 | Kristina
## Iconic car manufacturer Caterham Cars appoints Rika as their Marketing Agency of Record
Caterham Cars, the celebrated manufacturer of specialist British lightweight sports cars, is delighted to announce its strategic partnership with Rika, a leading full service digital agency.
Read more
](https://rk.rikadigital.co.uk/news/iconic-car-manufacturer-caterham-cars-partners-with-rika-as-their-marketing-agency-of-record)
[ 
22 October 2020 | Kristina
## Rika named Best UK agency for Digital Strategy and Strategic thinking.
Rika was presented with two prestigious Drum Awards on the 21st of October for the Digital Strategy and Strategic Thinking categories. The Drum Awards reward digital agencies who deliver outstanding results, as voted for by their clients. We are excited to announce that Rika has been awarded the UK’s Best Agency for Digital Strategy and Strategic Thinking at the Drum Recommends Awards for 2020.
Read more
](https://rk.rikadigital.co.uk/news/rika-is-named-uk-s-best-agency-for-digital-strategy-and-strategic-thinking-in-the-annual-drum-recommends-awards)
[ 
09 April 2020 | Kristina
## State of Marketing
The “State of Marketing” report represents research from over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting to satisfy customer and business demands; Data — and how it’s used; Personalisation at the crossroads of intelligence and trust and the new standards of customer engagement.
Read more
](https://rk.rikadigital.co.uk/news/state-of-marketing)
[ 
14 November 2019 | Kristina
## Rika becomes a HubSpot certified agency partner
Rika has joined HubSpot as a Certified Agency Partner.
Read more
](https://rk.rikadigital.co.uk/news/rika-hubspot-partner)
[ 
04 November 2019 | Kristina
## Rika's contract for the Cabinet Office Management Consultancy Framework has been extended
Contract with cabinet office extended.
Read more
](https://rk.rikadigital.co.uk/news/rika-contract-extended-mcf2)
[ 
31 October 2019 | Kristina
## Rika is awarded a place on the Digital Outcomes and Specialists 4 after successful 2019.
Rika is pleased to announce that it has been successful in securing a place as a preferred supplier on the Digital Outcomes and Specialists framework and its services are now advertised and available on the Digital Marketplace.
Read more
](https://rk.rikadigital.co.uk/news/rika-digital-outcomes-4)
[ 
31 August 2019 | Kristina
## Strategic Approach to Personalisation
The ability to truly understand the individual behaviours exhibited by customers and to provide content, product choices and experiences based on that individualism has always been a critical attribute of digitally-mature, successful and enduring brands. In this article we will take a look at the reality behind the buzzwords and explore how we approach personalisation.
Read more
](https://rk.rikadigital.co.uk/news/strategic-personalisation)
[ 
06 August 2019 | Kristina
## The Madness of the Modern Marketer
What are the issues affecting today’s marketing professionals? Perhaps, the challenges of their role left them in need of some reflection. In this article, we discuss, debated and diagnose some of the main issues that lead to unwarranted doubts about the value and efficacy of the Marketing unit within organisations.
Read more
](https://rk.rikadigital.co.uk/news/marketing-madness)
[ 
01 February 2019 | Kristina
## Rika wins recognition for its Swindon & Wiltshire LEP project
The Swindon & Wiltshire LEP project has won its first recognition by achieving an Excellence Award from Progress Software.
Read more
](https://rk.rikadigital.co.uk/news/rika-wins-recognition-for-its-swindon-wiltshire-lep-project)
[ 
26 November 2018 | Kristina
## Rika celebrates Google Premier Partner Status
Rika celebrates Google Premier Partner Status
Read more
](https://rk.rikadigital.co.uk/news/google-premier-partner-agency)
[ 
01 October 2018 | Kristina
## Digital Outcomes and Specialists framework - award of contract
Rika is pleased to announce that it has been successful in securing a place as a supplier on the Digital Outcomes and Specialists framework and its services are now advertised and available on the Digital Marketplace.
Read more
](https://rk.rikadigital.co.uk/news/rika-digital-outcomes)
[ 
28 September 2018 | Kristina
## We are part of the Cabinet Office Management Consultancy Framework - RM6008
We are pleased to announce that after rigorous selection process, Rika Digital has been awarded a place on the Management Consultancy Framework Two (MCF2).
Read more
](https://rk.rikadigital.co.uk/news/rika-wins-mcf2)
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