#  Senior Paid Media Manager

##  Job Description

###  Primary Duties

You will lead paid media strategy and execution across a range of digital platforms. This role suits someone who is commercially minded, data driven and comfortable working across multiple channels. You will work closely with our strategy team and contribute to both campaign delivery and wider client growth.

- Manage paid media campaigns across a diverse client base, including search, social and emerging channels.
- Plan, launch and optimise campaigns across platforms such as Google Ads, Meta, Microsoft Advertising, LinkedIn, TikTok, Pinterest and other relevant networks including audio and emerging media technologies.
- Take ownership of full campaign lifecycles, supported by a strategy services team.
- Work on three to five main client accounts, with budgets typically ranging from £1,000 to £100,000.
- Manage budgets, pacing, bidding and channel mix to achieve agreed client KPIs.
- Design and implement structured testing frameworks across audiences, creative, formats and channels.
- Maintain accurate tracking and measurement through pixels, conversion APIs, tagging and attribution frameworks (have a good understanding of Tag Manager technologies and Data privacy).
- Build clear dashboards and client reports with actionable insights and performance recommendations.
- Participate in audits for new business pitches and support wider client strategy discussions.
- Support junior team members through delegation, guidance and training.

###  Skills and experience

- Minimum four years’ experience managing paid media campaigns in an agency or client environment.
- Experience across multiple channels including paid search, paid social and other digital media formats.
- Strong knowledge of digital advertising platforms including Google Ads, Meta, Microsoft Advertising Network, LinkedIn, TikTok and Pinterest.
- PPC experience is highly desirable where social has been a primary focus.
- Comfortable managing multiple client accounts while meeting performance KPIs.
- Strong analytical skills and confidence working with data and reporting tools.
- Ability to work autonomously while collaborating effectively with the wider team.
- A track record of improving performance metrics such as CPA, ROAS and conversion rates through structured optimisation.
- Familiarity with privacy focused measurement, first party data strategies and evolving attribution models

###  Company benefits

- Competitive salary
- Flexible hybrid working model in a vibrant shared office space. Remote first with regular in-person team days and client meetings.
- Generous holiday allowance plus an additional birthday day off (35+ days).
- Company pension scheme
- Private medical insurance
- Company laptop and ergonomic equipment
- Learning/training allowances and personal development opportunities.

##  Overview

Date published: 03 March 2026
Apply by: 30 May 2026

Rika is seeking a senior paid media manager to own strategy and delivery across a varied portfolio of clients. The role can be contract, freelance, part time or full time. It is remote first with regular in-person check-ins. It will suit someone based in the East Midlands, including Cambridgeshire or Lincolnshire, or someone willing to meet periodically in London or Stamford, UK.

- Position

    Marketing Data Analyst
- Location

    London (hybrid, remote-first)
- Employment

    Full Time, Part Time or Contract
- Salary

    £40,000 - £55,000 pa based on experience

 [ Apply Now ](mailto:talent@rikadigital.com)

For more information, follow us on [LinkedIn](https://www.linkedin.com/company/rika-uk/).

   ###  Ready to work together?

[Let's talk ](https://rika-web.typeform.com/to/QMW018)

####  UK Office

Summit House (Holborn)
12 Red Lion Square, London, UK
WC1R 4HQ

[ (+44) 020 3367 2170](tel:004402033672170)

[ This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:enquiries@rikadigital.com)

####  Europe Office

Remote-first
 Sofia, Shumen & Plovdiv,
Bulgaria

[ (+359) 0888 324 237](tel:00359888324237)

[ This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:enquiries@rikadigital.com)

####  Accreditations

Recommended by brands. Certified by the world’s leading MarTech and media vendors.

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Rika is a trading name of JK Digital Consulting Limited, registered in England & Wales, No 9980411, VAT No GB 250 1028 61

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